Win the buyer you are actually selling to.
Most building technology deals die in the gap between a good product and the asset management committee. Gain insight and direction from the executive who spent fifteen years on the other side of that table, evaluating, buying, deploying and discontinuing technology across hundreds of diversified properties.
Your product is not what gets evaluated.
What gets evaluated is a business case, an integration burden, a support model and a line item competing against a roof replacement or a directive to reduce operating costs. A deal needs two yeses. The investment committee has to see a return worth funding, and the operations team has to see a problem worth solving, because they are the ones who have to act on what you sell them. Win only the committee and it never gets used. Win only operations and it never gets funded.
REcapture brings the buyer's evaluation criteria inside your company, before the pilot, before the roadmap commitment and before the pricing model hardens around the wrong assumption.
Four ways to use that perspective.
- Fractional subject-matter expert
- Embedded advisory for engineering and product teams. Technical depth across energy, controls and building systems, paired with fluency in how owners actually evaluate, budget for and operate them.
- Go-to-market and positioning
- Translate features into the language of NOI, payback, penalty exposure and insurability. Pricing, packaging and pilot design that carry a financial case the investment committee will fund and solve a problem the operations team will actually use.
- Product-market fit validation
- Roadmap tested against how institutional owners procure, integrate and renew, before a year goes into building the wrong thing.
- Advisory board service
- Ongoing counsel for funded teams building in energy, operations, building intelligence and climate resilience.
Scoped as monthly retainers or fixed-fee projects. Advisory board roles are structured separately.
Delivery partners wanted.
Who this is for
Owner engagements regularly need specialist delivery that REcapture does not perform in-house: commissioning agents, mechanical and electrical engineering firms, solar and storage developers, metering and controls integrators, and energy services contractors.
REcapture sources, negotiates and manages those partners so the client keeps one point of accountability. If your firm works in these areas and wants to be considered, send a capability statement and the markets you cover.
Introduce your firmStart with a 30-minute call.
Bring a positioning problem, a pilot that stalled or a roadmap decision you want pressure-tested against how owners really buy.